By now, no one need to tell you how big social media is. As a matter of fact, it is among the fastest growing sector in the history of the internet.
It grew from few millions to over 2 billion users within the last ten years. In fact, one out of every four individuals has one or two social media account; that we operate every single day
This makes it a vital medium to reach out to your prospects.
What is Social Media Marketing
Social media marketing is the act of using social media platforms as a way to market your product or services. It is also a means used to connect with your audience; in order to build your brand, drive relevant traffic to your website and increase sales.
First thing to remember, social media marketing involves publishing great contents on social media platforms; at the same time, you should be able to engage your audience with the content published.
Additionally, you use the platforms to communicate and receive feedbacks from your audience.
Therefore, as an individual, entrepreneur, or business owner, how do you leverage on these opportunities presented to you by these platforms?
Hence, you need to develop an all round digital marketing strategy with this; at the same time, to include search engine optimization (SEO) and email marketing.
Here are the benefits of SEO in digital marketing.
Social Media Marketing Strategy – What is it?
Social media marketing strategy is the overall plan of action you designed to do and achieve through the use of social media platforms.
These maybe step-by-step actions put in place to guide you over the course of time. Additionally, it can be a promotionally designed framework for making decisions about how you promote your business online.
Social media platforms are not as straight forwards as they use to be; in fact, there are more to their uses as a business marketing tool than ever before.
From being able to choose the appropriate channel to figuring out management tools; also, deciding on the type of engaging content to that will catch the attention of your audience may be an issue.
Read more on other types of marketing that works for online businesses..
Adopting Appropriate Trends and Establishing Long-Term Solutions
Trends come and go, but there are certain axiomatic features of advertisement, marketing, content design, and social media utilization that will remain constant across both platforms and time. For example, humor sells. So does a sensual approach, but this will narrow your potential market share; whereas humor is universal.
However, humor changes generationally in a trendy way. For proof of that, go watch a comedy from the seventies, one from the eighties, one from the nineties, one from the first decade of the 20th century, and one from today. Each of them will have jokes subsequent and previous generations disagree with. But each will have common jokes as well.
Beyond humor, you’ve got archetypical motivators which fundamentally drive advertisement. Have you seen the show Mad Men? It’s about advertisement professionals in New York during the sixties, some of whom design campaigns which help products like cigarettes sell despite health advisories. The warning labels and skulls sold the product through danger. This isn’t the most advisable tactic, but it’s worth thinking about.
Tell somebody not to do something, and you can almost guarantee they’ll do it. So these things being alluded to in this opening represent “evergreen” marketing strategyowing to human psychology. However, you’ve got to “flavor” archetypical marketing design with trends of the day, or it won’t have an impact. Here are some tips for such an approach in 2020.
1. Onboard New Forms Of Social Media As They Develop
TikTok hit a few years ago, and it’s become a bit of a phenomenon. Instagram sort of replaced Facebook. New social media develops regularly, some social media avenues will persist, others will subside. So here’s what you’ve got to do: don’t rely on the advice of the analysts entirely.
Yes, you should inform your decision with research, and try not to waste time on useless promotional avenues. However, you may save more time by just making it a policy to advance business profiles for your operation on any existing and developing platforms where such marketing has any likelihood of relevance.
Obviously if you’re selling something like denture adhesive, TikTok won’t be your market. Facebook likely will, Twitter will additionally have some impact. So use common sense; but generally, having something for everyone everywhere is a good rule of thumb.
2. Incorporate Social Media Strategically With Best Practices
As you develop content for social media sites, you’ll want to inform that content with known best practices. To get a better idea of how best you might incorporate online avenues such as Facebook, Twitter, Instagram, or TikTok, it could be worth your while to take a moment and read through this social media content strategy post.
Some best practices presently include avoiding politics, incorporating humor, and not being too “sales-oriented”. Of course conversion is your end-game on the back end, but you want to be perceived as personal and real. You don’t want to be seen as just another ad. This means whoever manages social media on sites like Facebook can post general thoughts.
You want to generate engagement on social media platforms, and get organic shares. Finding ways of doing this without directly selling is usually more effective than inundating your feed with basic copy. Again, this has to do with human archetypes. No one wants to be told what to do, and people don’t believe it when you brag about yourself.
To that end, it’s wise to incorporate reviews from satisfied customers. When someone else recommends you, that’s much more powerful than your own vote of confidence. Of course you think you’re the best, why would you say otherwise? But a third-party review shows your words are true.
3. Maximize Impact Through Staff Social Media Profiles
Your employees all have some sort of social media accounts, and you can co-opt their accounts into your marketing platform. Don’t be Draconian about it, but find ways of reaching out to their specific contacts. You might use operational downtime to your advantage here. Have them make a list of likely prospects, and hone outreach.
Maximizing Marketing Effectiveness In 2020 And Beyond
Use the social media profiles of your staff, maximize your business online impact through known best practices that are specifically trending in this year, and assure you’ve got a presence on all social media avenues. Such trends will help solidify your marketing presence in 2020. Remember, the best way to be relevant is to flavor evergreen strategies with the latest trends.